1) INTRO / HOOK — WHEN RUINS FEEL NORMAL

January has a tone to it.

• Fresh starts.
• Big intentions.
• Let’s Go Energy.

As a result:

• Gym memberships spike.
• Calendars get cleaned up.
• Words like new and better get thrown around.

But if we’re honest, once we get going…January doesn’t always feel new.

It often feels like the same life… just turned to a new page.

• Same habits.
• Same arguments.
• Same quiet frustrations.

You promised yourself, “This year will be different.”

But four days in, you’re still carrying what you hoped would be gone by now.

• Still short-tempered.
• Still tired in your soul.
• Still praying the same prayers with less expectation.